Built by a medical doctor · advisory and build

Your next patient called. Nobody answered.

FrontDeskHQ answers every patient call and message in seconds, qualifies them, and books them straight into your schedule. Around the clock, in any language.

Not ready to build? Start with an assessment →
Answers in seconds 24/7, after-hours too Books into your schedule Any language
Line open · answering now Today
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Not sure yet? Start with an assessment.

Most practices should not begin by building anything. They should begin by finding out whether a build will work in their practice, what it will actually cost to run, and what should never be automated at all. That is the Practice AI Readiness Assessment, and it is where I prefer to start.

Where you are losing patients right nowUsually the phone. Your enquiry paths are tested the way a patient uses them, at the hours patients use them, and every point where someone gives up is mapped.
What can safely be automated, and what must never beBooking, reminders, after-hours capture and routine questions are safe. Triage, symptoms, medication and results are not. You get the exact line where the system stops and a human takes over, and the reasoning behind it.
Whether your systems can actually integrateNot a vague yes. The specific pathway for your practice management software, who has to approve it, how long that approval realistically takes, what it costs to maintain, and what your options are if approval does not come.
What it honestly costs to runEvery line of it, at your call volume rather than a brochure figure, including what happens to the bill if your volume doubles.
What order to do it inA sequenced plan. The cheapest useful thing first, with the reasoning, and a clear list of what to leave alone for now.

What you get

  • An intake call to understand how your practice actually runs
  • A written report answering the five questions, signed by a medical doctor
  • A stated recommendation, which may be to not proceed
  • A findings call to walk you through it and answer anything
  • A path forward that does not require hiring me

If you go ahead with a build afterwards, the assessment fee is credited toward it. The fee is set on the call, once I know the size of your practice.

Book a call

The reason this is worth paying for is simple. I am willing to tell you not to build it. No one selling you software is going to do that.

The cost of a missed call

Most practice calls never reach a live person. Every one is a patient registering somewhere else.

62%of calls to small businesses, practices included, go unanswered. Fewer than 4 in 10 reach a live person.
85%of those callers never call back. No voicemail, no second try, they're simply gone.
62%of unanswered callers ring a competitor instead, often within minutes.

In a practice the arithmetic is quieter and worse. A missed call is rarely one appointment, it is a patient who registers somewhere else and takes years of visits, family members and referrals with them. Put your own lifetime value on that, and a handful of missed calls each week becomes a number most practice owners would rather not see. FrontDeskHQ answers every one of them, in seconds. Put your figures in below.

Call statistics from industry analyses of small-business call data, 2023-2025; patient value figures are illustrative. Your numbers vary by specialty and volume, we'll estimate yours on the call.

Illustration

Put your own numbers in.

Drag in your figures and the arithmetic is done in your browser, nothing is sent to me. It is a way to think about the size of the gap, not a forecast. The defaults are deliberately cautious, so move them to whatever you believe about your own practice.

Your practice
120
$220
Per visit or lifetime patient value, whichever you price on.
55%
Roughly how many enquiries you currently turn into booked patients.
72%
It answers every call and message instantly, day and night. Set this as conservative as you like.
$900
A placeholder, your actual investment is scoped to your practice on the call.
Booked now66 / mo
On your assumptions86 / mo
Illustrated on your figures $52,800 a year  ·  $4,400 a month
+20 more booked patients every month
That is 4.9x the monthly figure you entered, on your own assumptions.

This is an illustration built from the figures you enter, not a projection, a forecast or a promise of results. It assumes every extra enquiry you capture converts at the value you set, which real practices rarely achieve evenly. Nothing here is a guarantee of revenue. If you want honest numbers for your practice rather than an illustration, that is what the assessment is for.

Live demo

Talk to the front desk. Watch it book.

Ask Ava anything on the left, hours, services, insurance, availability. Give her a name and a time, and the booking lands on the live schedule on the right. This is not a mockup, it is the same system your practice gets.

Ava · FrontDeskHQ agent Live
Live calendar Real-time
Trained on your practice

It answers the questions only your practice can.

Every practice is different. Your front desk knows your services, fees, hours, insurance and policies, so it handles the specific, real questions patients actually ask, and knows exactly where the line is. Pick your specialty to see how.

What it does

A front desk that never clocks out.

Answers every channel

Calls, chat, email, SMS and social DMs, picked up the instant they come in.

Books in conversation

Schedules, reschedules and cancels in plain back-and-forth, booked straight into your PMS, CRM or calendar.

Works 24/7

Nights, weekends, holidays and mid-rush moments, the times you'd otherwise miss.

Routes the urgent stuff

Knows when to hand a caller to a real person, and passes along the full context.

Speaks their language

Switches naturally to whatever language your patient uses, dozens supported, automatically.

Tuned to your practice

Your hours, services, fees and tone, so it sounds like your front desk, not a robot.

Every channel

Wherever your patients reach out.

Phone / voiceAnswers live calls in a natural voice, no menus, no hold music.
Website chatGreets and books visitors right on your site.
SMS / textReplies to texts and confirms bookings by message.
EmailReads, answers and books from your inbox, day or night.
WhatsApp & TelegramHandles chat-app messages wherever your patients prefer.
Instagram & FacebookTurns "are you open?" DMs into booked appointments.
NEW The agentic web

Soon your patients' AI assistants will book you too.

People are starting to let AI assistants find and book services for them. The businesses an assistant can actually complete a booking with are the ones that get chosen. FrontDeskHQ makes your front desk readable to those assistants, so whether a person or their agent reaches out, the booking still lands.

A person, or their AI agent Your front desk Booking lands
How it works

A staged rollout, with a date you can hold me to.

Nothing goes live until it is tested on real conversations. You get a written timeline before we start, and the fastest wins come first.

01

We establish what will work

How your practice runs, where patients are being lost, and what should never be automated. This is the assessment, and everything after it is built on what it finds.

02

We build your front desk

Your hours, services, fees and tone, and the channels patients already use. Messaging, website chat and phone move quickly.

03

We connect your systems

Bookings write into the practice management system or CRM you already run. Where a clinical system is involved, the software vendor's approval sets that timeline, and you get it in writing rather than a promise.

04

Bookings land

You watch them arrive in your schedule, with every enquiry captured in a record your practice owns.

Set up for you

Built to work inside the systems you already run.

Answering the call is step one. The harder part, and the part most vendors are vague about, is getting a booking safely into the system your practice actually runs on. That work is what I do.

Practice management system integration

Bookings that write into your practice management system, not a calendar bolted on beside it. Clinical systems are reached through the software vendor's own partner process, which I work through on your behalf, and you are told honestly what it requires and how long it takes before anything is promised.

Or the CRM you already use

Running on a CRM, a spreadsheet, your phone and memory? Your front desk connects to what you have, or a simple system is set up from scratch, so every patient, enquiry and appointment finally lives in one organised place your practice owns.

Wins back no-shows & cancellations

When someone cancels or does not show, your front desk follows up to rebook them, so empty slots go back into the schedule instead of quietly staying empty.

Australia Designed around the Privacy Act 1988 and the Australian Privacy Principles, with onshore data residency available.
United States HIPAA-aligned architecture on BAA-capable infrastructure, with a Business Associate Agreement signed before go-live.
United Kingdom and EU Designed around UK GDPR and the Data Protection Act 2018, with data handling documented for your records.

I identify the obligations that apply to your build and provide accurate technical descriptions of how the system handles data, so your own adviser has what they need. I do not draft policies, contracts or legal wording, and I never claim a certification that does not exist.

Meet the founder

The doctor behind FrontDeskHQ.

I am a physician and a Professor of Physiology. For fifteen years I have worked inside medicine, and I still teach the doctors who go on to run practices of their own.

I trained at Army Medical College, earned a Gold Medal in my M.Phil, and have published across stroke, genomics and medical education. Alongside that work, I now build artificial intelligence for healthcare practices.

Here is the problem I kept seeing. A practice loses patients it never knows about. Someone calls during a procedure and nobody picks up. A message arrives after hours and is answered the next afternoon, by which time that patient has booked somewhere else. The front desk is not failing. It is outnumbered.

So I build the system that catches what the front desk cannot. Every call and message answered in seconds, the patient qualified, and the appointment booked straight into the schedule. Around the clock, in any language, with every enquiry captured in a record the practice owns.

Very little of the AI being sold to healthcare is built by anyone who has worked inside a practice. I have. I know what a full waiting room does to a front desk, what a no show actually costs, and above all what AI must never be allowed to do near a patient. That judgment is the product.

I work with a small number of practices, clinics and diagnostic centres who take their patients' experience seriously.

If a patient of yours has ever gone unanswered, that is the problem I solve.

Physician and Professor of Physiology Gold Medalist, published researcher Builds AI phone and messaging agents for practices Works through practice management vendor partner processes
FAQ

Good questions.

Will it sound like a robot?

No. It speaks in a natural, friendly voice and is tuned to your tone, so callers get a warm front-desk experience, not a clunky phone menu.

What happens when it can't help?

It knows its limits. For anything sensitive or unusual it hands off to a real person and passes along the full conversation, so nothing gets lost.

Will it ever give medical advice?

Never. It is front desk staff, not a clinician. It books, answers practice questions from content your team approves, and the moment a conversation turns clinical it routes to your team with the full context attached. This boundary is designed by the physician who builds every system, it is the first rule of every build.

What about HIPAA, and privacy law where I practise?

For US practices, your front desk is built as HIPAA-aligned architecture on BAA-capable infrastructure, and a Business Associate Agreement is signed with your practice. One honest note: there is no such thing as an official "HIPAA certification", anyone claiming one is overselling. What matters is the BAA and the safeguards behind it, and both go in writing. For Australia the design follows the Privacy Act 1988 and the Australian Privacy Principles, with onshore data residency available. For the UK and EU it follows UK GDPR and the Data Protection Act 2018. I identify the obligations that apply to your build and give you accurate technical descriptions of how the system handles data, which your own adviser can rely on when they draft your policies. I do not draft legal wording.

Do I have to start with a build?

No, and most practices should not. The Practice AI Readiness Assessment exists so you can find out whether this will work in your practice, what it would cost to run, and what should never be automated, before you commit to building anything. The recommendation may be that you do not proceed. If you do go ahead, the assessment fee is credited toward the build.

How long until it's live?

It depends on what you are switching on, and you get a written timeline before any work starts. Messaging, website chat and phone answering move quickly, because nothing outside your practice has to approve them. Where bookings write directly into a clinical system, the software vendor's own approval process sets the pace, and that is measured in weeks rather than days. I would rather give you a date I can keep than a number that sounds good in a brochure.

Will it work with my current number and channels?

Yes. It connects to your existing phone number, website, SMS and social channels, and bookings land in the PMS or CRM you already run. Nothing your patients use has to change.

Which languages does it speak?

Dozens, from English and Spanish to Arabic, French, Urdu and more, and it switches automatically to whatever language your patient writes or speaks in.

What's this about AI assistants booking me?

People are starting to use AI assistants to find and book services for them. We make your front desk readable to those assistants, so an agent can complete a booking start to finish, the same way a person would. It means you get found and booked whether a human or their AI is reaching out.

How much does it cost?

It is scoped to your practice, a single-location clinic with website chat and SMS is a very different build from a multi-location group with AI voice on the phones. You get your exact price on the 15 minute call, in writing, before you commit to anything. Terms are simple: a one time setup, a monthly rate, no long contracts.

Your next patient is calling. Answer every one.

Book a 15-minute call with Dr Aiman. Whether you start with an assessment or a build, you will leave the call knowing what is worth doing in your practice, and what is not.

Book a call
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